Black Ice

Packaging Design
Scuola Politecnica di Design, Milano

Course: Computer Design
Erasmo Ciufo
Lea-Maija Laitinen

I wanted to create something new and special, something surprising and unexpected. There are a lot of popsicles with fruit and stuff, but what is something you have not seen before in the supermarket’s ice cream section? Black popsicles with salty liqourice!

Dark colors mixed with really bright details, cool and visible typography, unique and interesting illustrations with a twist of humor were my ways to create visual identity for these four different flavoured popsicle packages.